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We dislike ordinary.

Ugh. Sameness.

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Fundamentally we don't believe the world is better off with increasingly similar choice. Frankly who isn't overwhelmed by similarity or underwhelmed by meaningful difference?  

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We're for challenging convention, bringing business unusual thinking to leadership discussion, and creating brand value, human connection, and difference that is far from ordinary.

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Success for us is when your business is valuably different, and repeatedly chosen by customers, talented employees, and investors alike. 

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VALUABLY DIFFERENT

REPEATEDLY CHOSEN.

THAT'S OUR MANTRA.

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CHOSEN* was born to focus on what we love doing – working with bold businesses to establish genuine differentiation that makes brands distinctive, 'yellow', and repeatedly chosen in noisy competitive markets of indistinct grey.

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