WE HELP BOLD BUSINESSES THRIVE BY BEING DISTINCTIVE,
VALUED AND CHOSEN.
We dislike ordinary.
Fundamentally we don't believe the world is better off with increasingly similar choice. Frankly who isn't overwhelmed by similarity or underwhelmed by meaningful difference?
We're for challenging convention, bringing business unusual thinking to leadership discussion, and creating brand value, human connection, and difference that is far from ordinary.
Success for us is when your business is valuably different, and repeatedly chosen by customers, talented employees, and investors alike.
THAT'S OUR MANTRA.
CHOSEN* was born to focus on what we love doing – working with bold businesses to establish genuine differentiation that makes brands distinctive, 'yellow', and repeatedly chosen in noisy competitive markets of indistinct grey.