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WE'RE SMART,GUTSY, EXPERTS WHO CHAMPION VALUED DIFFERENCE
We openly partner with specialist agencies and your in-house talent to ensure bold, meaningful business and brand strategy shows up in remarkable ways - everywhere that matters to your brand being distinctive and repeatedly chosen.
HEIDI NOUJEIM*
FOUNDER & DIRECTOR
CHOSEN*
TO CONNECT BUSINESS, BRAND & MARKETING STRATEGY
I love joining the dots. But then again, being tall I can’t help but see things. I’ll dig down into your business context – unlock the important insights and connections – then circle around and tightly link your business, brand, and marketing strategy together, so they create value, connection and differentiation that's far from ordinary.
My experience stack is outside the norm. I have an MBA from London Business School, a 1:1 Marketing Hons, and over 20 years’ international experience in strategy roles spanning business and brand, digital and marketing. I’ve worked closely with senior leadership teams – each facing different competitive growth challenges, but united by a desire to grow revenue, establish brand leadership and customer loyalty.
Client experience: Tandem Corp, Henry Davis York, Hyundai, Yellow, Fonterra, Cerebos, Allpress Espresso, MyGOV, Macquarie Bank, Avant Insurers, Sabre Pacific, Unilever, Citibank, Kennards Hire, Fresh Information Co, British Airways, British Telecom, Marks & Spencer, Bank of Scotland, Asprey, Dr Martens.
YOLANDA KONING*
FOUNDER &
CREATIVE DIRECTOR
CHOSEN*
TO CREATE DISTINCTIVE, MEANINGFUL BRAND IDENTITY
With degrees in Graphic Design and Psychology, I'm drawn to asking the meaningful questions that unlock creative opportunity for bold, stand-out brand identities which immediately connect people with the distinct character of a business.
I has over 15 years experience in the Australian and New Zealand branding industries, eight as lead designer with Principals, Australia’s most awarded brand agency. I'm gutsy, artistic and purpose-driven, and believe branding should do more than just look good… it should inspire good.
My portfolio is wide and deep having worked with NAB, Vodafone, Herman Miller, Coca Cola, The Song Company, Waiheke Island, AMA,, Young Guns and SAIC (School of the Art Institute of Chicago).
MARCEL VARNEL*
CREATIVE CONNECTOR
CHOSEN*
TO CREATE ENGAGING
BRAND
CONTENT
I’m a lover of motion pictures. No question. But then again, I’m also a creative connector… so what does that mean? After 20 years in content creation my zone of genius is reaching out and tapping into a deep well of best-in- the-business production resources and creative services, then creating materials that bring your brand to life.
Partnering up with CHOSEN allows us to collaborate on all forms of Branded Content to actively engage people in what’s unique, valuable and meaningful about your brand.
Looking back, it could be said music artists abound in my work, as do big-name brands such as LG, Samsung, Telstra, Kia, Tennis Australia, ALDI, Toyota, McDonalds, Coca Cola and Vitamix AU and the list goes on…
DI MACE*
MEANING MAKER
CHOSEN*
TO WEAVE WORDS THAT CREATE MEANINGFUL CONNECTION
Although I don’t draw, as a story-based brand writer I paint meaningful narrative pictures. I'll link your brand strategy with content platforms and messaging that engages internal and external audiences in your valued brand difference. I’ll spin you a signature brand voice – one that creates positive emotive and rational responses towards your brand and is centred on your culture, customers and core values.
As a corporate marketer-turned-copywriter, I’m unconventional. But that’s perfect… because being equal parts strategist and writer, clever phrases aren’t all I care about. First there was 20 years of big-brand strategic marketing then 10 years since in award-winning freelance brand copywriting – working with values-driven brands like Kennards Hire, RedBalloon and Tandem Corp. And so? I believe creating meaningful words comes from knowing who you serve, your purpose and the experience you want to leave as your legacy. Anything less, isn’t remarkable enough.