03

WE SOLVE 4 PROBLEMS
THAT STOP BUSINESS FROM BEING DisTINCTIVE AND CHOSEN. 
01> BUSINESS AND BRAND STRATEGY NOT LINKED?
 

 

Is this you?

  • We've got a business growth strategy but don't fully understand the implications for branding

  • We merged with or acquired a company - should we lead with one brand or retain both?

We specialise in:

  • Creating clear connections between business growth ambition, brand architecture and brand positioning for competitive strength

  • Developing a bold brand idea and customer value proposition/s that holds your sales and marketing communication together with competitive stand-out

02> STRUGGLING TO GROW REVENUE?

 

Any of these sound familiar?

  

  • We're price discounting to create value

  • Too few people in the business are making decisions armed with confident customer insights

  • Our brand image and communication looks dated

We focus on: 

        

  • Activating new customer insights that unlock opportunities for valued brand difference

  • Revitalise your brand strategy, identity and communication

  • Involving your people in generating new product/service/marketing ideas that activate valuable brand stand-out in the ways customers value.

03> LEADERSHIP NOT ALIGNED ON FUTURE VISION?

  

 

Any of these sound familiar?

  • Too few people in the business are thinking boldly and beyond this year

  • Our business is being disrupted and our management team isn't aligned around bold forward vision

We design Leadership team workshops to;

 

  • Create shared understanding of your big growth opportunities and challenges

  • Energise business unusual thinking about the future growth opportunities

  • Develop inspiring 3-5 year vision your leadership team are bought into

  • Define a roadmap of key transformation goals, projects and priorities to realise vision

04> NEED TO ATTRACT & RETAIN EMPLOYEES?

A rewarding, enjoyable internal culture and the ‘my job matters’ factor motivates employees to join your business, perform exceptionally well and grow with you. We bring your business values, vision and meaningful purpose to the fore-font of recruitment, on-boarding.

  

We love to create;

  

  • Gutsy expression of brand values that communicate conviction at bullet speed

  • On-boarding and recruitment content that speaks to the distinct heart and character of your brand

  • Brand books/digital content that dial up employee pride and 'on-brand' behaviour