Proudly created by CHOSEN* 2017

03

WE SOLVE 5 CHALLENGES 
THAT STOP BUSINESS FROM THRIVING, BEING BOLD AND CHOSEN. 
01> BUSINESS AND BRAND STRATEGY NOT TIGHTLY LINKED ?
 

 

Is this you ?

  • We've got a business strategy but don't understand the implications for branding

  • We see a business growth opportunity but lack a bold engaging brand strategy to realise it

  • We merged with a company, which brand should lead? What's our market story? 

We confidently position your brand and business to win:

  • Establishing clear connections between business growth ambition and  brand strategy

  • Developing a bold brand idea and value proposition your business uniquely owns

  • Creating engaging communication and customer experiences that make your brand valuably different, repeatedly chosen.

02> STRUGGLING TO GROW REVENUE?

 

Any of these sound familiar?

  

  • We're discounting to create value

  • Our marketing and sales communication lacks a bold, engaging, brand idea 

  • We lack deep customer insight that moves us forwards

  • We are positively different but it's not resonating in market 

We love to: 

        

  • Activate new customer insights that unlock opportunity for valued difference

  • Revitalise your brand strategy and market communication for strong growth 

  • Inspire new product/service /content/marketing ideas to actively reinforce your valuable difference

  • Refresh brand identity and comms to reignite brand appeal  

  • Unify marketing and sales activity for greater impact on the buying process

03> NEED TO REIGNITE BOLD VISION AND MANAGEMENT TEAM ALIGNMENT?

  

 

Any of these sound familiar?

  • Too few people in the business are thinking boldly and beyond this year

  • Competitors are first to market with initiatives your brand should have proudly led

  • Management thinking isn't powerfully aligned and boldly focused​

  

We run management workshops to;

 

  • Inspire 'business unusual thinking' and bolder forward vision 

  • Create shared understanding of big future opportunities/challenges  

  • Develop a vivid, measurable picture of 5 year success 

  • Align business, brand, marketing priorities with action required to thrive and achieve vision

04> MUST CREATE INVESTOR BUY-IN OR WIN A SUPPLY CONTRACT?

 

We thrive on make or break situations because we're always hell bent on winning. Funding decisions and client partnerships are never made on detailed facts and figures alone. Which is why we work you to bring emotive impact and human meaning to your business story.

  

We make sure that ;  

  

  • Audience insight and context are front and centre of your pitch 

  • Engaging headline narratives elevate your communication and make supporting detail meaningful

  • Your distinct business mindset, people expertise and culture are brought into pitching and winning

  • Presentation and collateral immediately inspire positive stand-out impressions 

05> NEED TO ATRACT, MOTIVATE, RETAIN EMPLOYEES?

A rewarding, enjoyable internal culture and the ‘my job matters’ factor motivates employees to join your business, perform exceptionally well and grow with you. We bring your business values, vision and meaningful purpose to the fore-font of recruitment, on-boarding.

  

We love to create;

  

  • Gutsy expression of brand values that communicate conviction at bullet speed

  • On-boarding and recruitment content that speaks to the distinct heart and character of your brand

  • Brand books/digital content that dial up employee pride and 'on-brand' behaviour