THE SONG COMPANY
THE CHALLENGE
The Song Company’s repertoire covers vocal music from the 10th century to contemporary works, and is very unique in its stylistic diversity. Although the song company has a loyal following of older theatre going audiences, they wanted reach new audiences with their adventurous take on traditional music. We needed to make them stand-out in a striking, contemporary way that attracted new audience interest in learning more.
THE SOLUTION
The new Song Company new look and feel, provides a platform for The Song Company to really stand out. Annual subscription brochures and promotions have been redesigned with an artistic and fresh feel each year. The Song Company now have a brand identity that is as breakthrough, world class and exciting as their music.