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WE'RE A SMART, GUTSY EXPERTS WHO ACTIVELY COLLABORATE
HEIDI NOUJEIM*
STRATEGY DIRECTOR
CHOSEN* TO CONNECT BUSINESS, BRAND AND MARKETING STRATEGY
I love joining the dots . But then again, being tall I can’t help but see things. I’ll dig down into your business context– unlock the important insights and connections – then circle around and tightly link your business, brand, and marketing strategy together, so they create value, connection and differentiation that's far from ordinary.
My experience stack is outside the norm. I have an MBA from London Business School, a 1:1 Marketing Hons, and over 20 years’ international experience in strategy roles spanning business and brand, digital and marketing. I’ve worked closely with many leadership teams – each facing different competitive growth challenges, but sharing a desire to grow revenue, establish brand leadership and customer loyalty.
YOLANDA KONING*
CREATIVE DIRECTOR
CHOSEN* TO CREATE DISTINCTIVE AND MEANINGFUL BRAND IDENTITY
I love all things design. But if I’m honest – which we all should be – my greatest love, is branding. With degrees in both Graphic Design and Psychology I suppose I am a quirky creative, really. Passionate, artistic (as you’d expect) and purpose-passionate I increasingly believe that design and branding should do more than just look good… it should do good.
Having spent more than 15 years in both the Australian and New Zealand branding industries – almost ten years of it at Principals as an award-winning, lead designer for NAB and The Song Company – I’ve worked on projects for Waiheke Island, Herman Miller, Coca Cola, AMA, Vodafone, Young Guns and SAIC (School of the Art Institute of Chicago), Barker College.
We're big on collaboration.
We openly partner with specialist agencies and your in-house talent to ensure bold, meaningful brand strategy shows up with valuable impact everywhere it needs to.
CHOSEN* TO CREATE A BRAND’S DIGITAL LIFE
I’m a lover of motion pictures. No question. But then again, I’m also a creative connector… so what does that mean? After 20 years in broadcast TV and content creation my zone of genius is reaching out and tapping into a deep well of best-in- the-business production resources and creative services, then creating materials that bring your brand to life.
Partnering up with CHOSEN allows us Collaborate on all forms of Branded Content, TVC’s Content and Brand Awareness Campaigns– We create and curate content that actively engages people in what’s unique, valuable and meaningful about your brand. LOOPER delivers content across many platforms including; Trans-media, the immersive VR & AR experience plus 360 Video.
Looking back, it could be said music artists abound in my work, as do big-name brands such as LG, Samsung, Telstra, Kia, Tennis Australia, ALDI, Toyota, McDonalds, Coca Cola and Vitamix AU and the list goes on…
MARCEL VARNEL*
CONTENT CREATOR
DI MACE*
MEANING MAKER
CHOSEN* TO WEAVE WORDS THAT CREATE MEANINGFUL IMPRESSIONS
I love a good yarn. But being a story-based brand writer, you’d expect that… wouldn’t you? Working with words is my thing and I’ll weave yours into a meaningful narrative picture – just for your brand. After unpacking your messaging, I’ll create new platforms to use both inside and outside your silos. Then I’ll spin you a signature brand voice – one that creates heartfelt connections, tells the story of your brand and is centred on your culture, customers and core values.
As a corporate marketer-turned-copywriter, my experience is unconventional. But that suits me fine. Equal parts strategist and writer, clever phrases aren’t all I care about. First there was 20 years in big-brand B2B and B2C strategic marketing, then the 10 years since doing award-winning freelance brand copywriting – working with values-driven brands like Kennards Hire, RedBalloon and Tandem Corp. And so? I believe creating meaningful words comes from knowing who you serve, your purpose and the experience you want to leave as your legacy. Anything less, just isn’t distinctive enough.